My DNA Fragrance reduces price of fragrance giving consumers the opportunity to have their own designer fragrance.
My DNA Fragrance creates one of a kind custom perfume exclusively for each customer made from your DNA genetic code. The fragrance is currently only available online, but has amassed recent worldwide media attention as a unique one of a kind perfume in Newsweek International, the Today Show and many others.
My DNA CEO and visionary founder Carlton Enoch, says his vision for the fragrance has always been to make it affordable for everyone to have their very own exclusive perfume. He stated, “Designer brands offer you a bottle of perfumed water and alcohol with their names on it. 90% of the price the customer pays is for the use of the designer or celebrity name, packaging and marketing. With My DNA the customer is paying to have their own exclusive environmentally friendly fragrance individually custom formulated just for them.”
Because the fragrance is custom formulated based on the DNA genetic code of each customer, the laboratory analysis substantially increased production cost resulting in a higher retail price for the consumer when the fragrance was originally launched. Since the fragrance’s inception the cost of DNA analysis has considerably decreased as consumers embrace DNA testing as a normal process of identification giving My DNA Fragrance a substantial opportunity to offer consumers their very own exclusive fragrance.
For more information please visit the website at http://www.mydnafragrance.com.
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